McCarthy, E., Perreault, W. Applications in basic marketing. Homewood: IRWIN, 1991 107 p. : ill. 0-256-10116-7.
McCarthy, E., Perreault, W. Applications in basic marketing. Homewood: IRWIN, 1991 107 p. : ill. 0-256-10116-7.
McCarthy, E., Perreault, W. (1991) Applications in basic marketing, Homewood: IRWIN 107 p. : ill. 0-256-10116-7.
McCarthy, E., & Perreault, W. (1991). Applications in basic marketing. Clippings from popular business press. Homewood: IRWIN, 107 p. : ill.
McCarthy E, Perreault W. Applications in basic marketing: Clippings from popular business press. Homewood: IRWIN; 1991. p. 107 p. : ill. ISBN: 0-256-10116-7.